Digital/Technology

Have experience listing newspapers as an option on local shopping e-commerce platforms?

Dec 1, 2023

Recently, a member contacted NNA Executive Director Lynne Lance regarding listing newspapers as a purchase option on e-commerce shopping platforms — specifically Walmart delivery. NNA members ...

New tools in Photoshop elicit warning

Dec 1, 2023

I would never suggest it’s OK to use AI to generate or change images used in stories or other types of news content. But there are times when Photoshop’s generative AI will be useful when designing ...

QUALITY CONTROL: THE POWER OF HIGH-QUALITY DATA IN CHALLENGING TIMES

Nov 14, 2023

The study, “Mastering Tomorrow’s Markets: The Data Quality Revolution,” included a survey of more than 500 business leaders, 88% of whom believe challenges will intensify over the next ...

‘Freebie’ digital ads mean you're turning away profit for your paper

Nov 1, 2023

You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.

SOLUTIONS START HERE — Exhibitors share how they support newspaper partners

Nov 1, 2023

In the Trade Show of the NNA Foundation's 137th Annual Convention at the Omni Shoreham DC, exhibitors shared case studies of newspaper partnerships and specific solutions provided.

Mirabel Technologies welcomes new clients

Oct 17, 2023

Among the magazines and newspapers that joined the Mirabel software family are Archer County News, Northern Wilds Magazine, Midlands Business Journal, The Business Journal Newspaper ...

Is it time for a check-up? Four areas to review for a healthy email newsletter program

Oct 12, 2023

Maintaining a healthy email newsletter program involves not only crafting compelling content but also ensuring that your messages reach the right recipients