Content

A really good ad can keep doing its job over and over

May 1, 2023

Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...

Is there such a thing as ‘too local?’

May 1, 2023

Most newspapers have focus group meetings; some have them frequently, some perhaps once a year or even less. I remember one that left an impression of how disconnected an editor can be.

Letters invigorate editorial pages but demand scrutiny

May 1, 2023

The extra time and attention devoted to screening letters was underscored in a recent exchange on the International Society of Weekly Newspaper Editors hotline.

NNA allied member Vendasta shares info, resources for selling branded content

May 1, 2023

Campbell and Nettles shared expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies ...

Meet the new and improved Parade Magazine!

Apr 18, 2023

In addition to the e-edition, The Arena Group provides close to 200 RSS feeds in sports, lifestyle and financial verticals; producing close to 30,000 articles per month that newspaper partners can utilize ...

Branded content: The secret weapon for successful digital media companies

Apr 13, 2023

Join two seasoned branded content experts and practitioners for a webinar designed for sales leaders in publishing and broadcasting.

Carefully screen columns by public officials

Apr 1, 2023

Lawmaker columns were the subject of a recent online discussion on the International Society of Weekly Newspaper Editors’ hotline.

Respectful reporting

Apr 1, 2023

Some investigative-style TV producers and newspaper reporters abuse their First Amendment freedom. ... They give reporters a bad name. Respectful reporting will get you better results.