National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Content
Public notice reporting tips
Aug 1, 2023
Learning from the master: How Jim Lockwood weaves award-winning journalism out of public notices
Webinar, How to Make Community Content a Significant Monetization Channel
May 15, 2025
Join Hyperlocal News Network (and TAPinto) founder Mike Shapiro for an insightful webinar on Thursday, May 15, 11 a.m ET/10 a.m. CT/9 a.m. MT/8 a.m. PT, on how local news publishers and media ...
Apply the newspaper trifecta for increased revenue
May 1, 2025
How to generate increased revenue — that’s the topic that never grows old in the newspaper business. But finding answers seem to be more elusive with each passing year.
Strong editorial content can lead to great ad revenue
May 1, 2025
This column is going to devote itself to the combination of innovative, creative, editorial content to accompany related advertising content.
Vibrant news product is key to generating revenue
May 1, 2025
Editors and reporters must be well grounded in the basics of journalism if newspapers are to remain relevant and make their case to sell subscriptions and advertising.
National Fentanyl Awareness Day is April 29; reporting toolkit available
Apr 29, 2025
A 2025 toolkit is available here.
Capture spring revenue with frogs
Mar 13, 2025
Learning math skills can be challenging for children. Frogs make it fun!
A lesson from Lockwood’s Folly
Mar 1, 2025
I remember a conversation with Brent, a longtime print and digital advertiser. “I enjoy meeting with advertising sales people and hearing their ideas, but I always cringe when ...
Producing relevant content requires knowing your community
Mar 1, 2025
Editors are regularly challenged: What mix of stories and photos will collectively make this edition a “must see” for readers and advertisers? There is no universal formula.
