National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Great Ideas
NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.
NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday.
Kurt Johnson proves a sure-fire seller of an idea is often right there in front of you!
Jul 1, 2023
Aurora (Nebraska) News-Register Publisher Kurt Johnson says simplicity has long been the key to years of success for one of his community’s favorite ad ideas ...
Jody Hanson has struck gold for both her advertisers and her readers!
Jun 1, 2023
Among the latest great advertising ideas Forum Communications Director of Revenue Growth Jody Hanson has come up with are niche publications to accompany numerous newspapers in their group that draw ...
A really good ad can keep doing its job over and over
May 1, 2023
Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...
Where are they now? Is your newspaper making money by finding and telling their stories?
Apr 1, 2023
The Forest-Blade of Swainsboro, Georgia, has long been a quality community newspaper, consistently fulfilling its role as a vital link offering the names, faces and information that bind the Emmanuel County, ...
Zoe Cooper offers a great ‘deal’ for advertisers in Arizona
Mar 1, 2023
Meet Zoe Cooper. She’s a great newspaper “utility player” and also creative advertising manager for the Casa Grande (Arizona) Dispatch, a three–day–a–week newspaper. ...
Minnesota publisher builds partnership offering digital TV billboard advertising
Feb 1, 2023
Recent years have seen a rise in the number of newspapers offering their merchants more variety in how and where they can place their ad dollars while staying with their well-known, long-trusted and reliable ...
Even an old idea can create new, fresh sales for your customer
Jan 1, 2023
An email from a newspaper publisher in the Midwest got me to thinking the other day. “What do you think is the very best ad idea you’ve ever had of your own?” asked this publisher.
A spark of creativity, once ignited, can lead to great newspapers and great futures
Dec 1, 2022
David Maxwell, a longtime Georgia friend, is credited with sharing this great idea. David is the editor and general manager of The Donalsonville News, a consistent award winner in Georgia better newspaper ...
NNA members share great ideas
Nov 1, 2022
At the in-person Great Idea Exchange as part of the Annual Convention & Trade Show, convention attendees shared their best revenue, circulation and goodwill boosters.
