National Newspaper Association

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Kate Decker

Kate Decker (formerly Richardson) is the managing editor of Publisher’s Auxiliary and associate director of the National Newspaper Association. Email her at

Oh newspapers, how I love thee — let me count the ways

In a world growing more conscious of climate change, it is more important than ever to promote all the zero-waste aspects of your newspaper.

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Our-Hometown Inc. shares tips to improve results in webinar, SEO for Newspapers

Our-Hometown Inc. CEO Matt Larson hosted Michael Cottam, SEO consultant for OzTech Inc., who explained several ways that newspaper staff can maximize traffic from networks and improve the newspaper’s ...

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Promote gift subscriptions to grow circulation with sampling

Now is the time to start promoting gift subscriptions. People will start their holiday–to–buy lists in the coming months, so get in front of them now.

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Kevin Slimp: Improving Ad Content & Design to Increase Revenue

2021 design trends and what we can do to make our ads more effective

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People want news about their neighbors … and they want to access it anywhere

Now, eight years into ownership with his wife, Sandie McNulty, and their 15 employees, Robinson says it’s a good time to purchase a paper. “The world is changing,” he said.

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Editor's note: 2021 publication schedule

Publishers’ Auxiliary, under the National Newspaper Association Foundation, will return to monthly printing in 2021. 

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Fight fake news by educating

Jefferson, Johnson, Nixon and now Trump, would follow the same pattern: deny that a solid news piece was truth, aim to discredit the news source and avoid accountability. 

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NNA welcomes 33 new members this year

Today, NNA’s 1,800+ member newspapers make it the largest national newspaper association. NNA has welcomed 33 members since the start of 2020.  

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Schools aren’t open, but ample school news remains

With a shelter-in-place in order for Californians until further notice (as of April 23), Sonoma County Local News Initiative’s staff of eight reporters has shifted to working remotely to cover virtual ...

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News-Register uses TMC to share vital community messages

With Total Market Coverage (TMC), a newspaper can cover every household in a zip code.  Amidst the coronavirus and COVID-19 “information overload,” News-Register Publisher Jeb Bladine ...

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Weeklies find success publishing under one flag and running COVID education ads

The Cut Bank Pioneer Press, The Glacier Reporter, Shelby Promoter and The Valerian all published as one hyperlocal publication on April 1.

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Ed Henninger to retire at year end

Veteran design consultant and industry columnist Ed Henninger is a true journeyman. After 50 years in the newspaper business designing hundreds of publications across 48 states, Henninger, 76, is retiring ...

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Annual readership survey confirms community newspaper readers are voters

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...

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Spinner to headline NNA annual convention

“In this environment, to own a newspaper and support local journalism is an extraordinary effort,” Spinner said. “And we spend a lot of time talking about the big publishers with billions ...

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