Kate Decker

Kate Decker (formerly Richardson) is the managing editor of Publisher’s Auxiliary and associate director of the National Newspaper Association. Email her at kate@nna.org.

A look at 2023 winning classifieds

Enjoy a look at the winning classified sections from the National Newspaper Association Foundation's 2023 Better Newspaper Contest: The Taos (New Mexico) News; the Wright County Journal in Mountain ...

Victoria (Minnesota) Gazette owner Sue Orsen retires, plans to donate archives

The final issue of the Gazette listed a circulation of 5,200 households in “all of Victoria plus many more.” Orsen announced her retirement and the closure of the Victoria (Minnesota) ...

NNA allied member Vendasta shares info, resources for selling branded content

Campbell and Nettles shared expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies ...

Cecile Wehrman, The Journal to expand literacy project statewide

‘If people don't like to read, then what does the newspaper have to offer them?’

Our-Hometown presents newspapers with easy, profitable way to compliment print editions

Our-Hometown CEO Matt Larson reported that nearly 23% of the US listens to a podcasts on a weekly basis.

NNA members invited to design logo for 2023 combined event, chance to win ticket

Your logo submission will enter you in a contest for a chance to win one full registration to the combined Congressional Action Team Summit/Legislative Day on the Hill and the Annual Convention & Trade ...

NNA members share great ideas

At the in-person Great Idea Exchange as part of the Annual Convention & Trade Show, convention attendees shared their best revenue, circulation and goodwill boosters.

NNA members approve slate of officers during annual meeting

John Galer, publisher of The Journal-News in Hillsboro, Illinois, was elected chair of the National Newspaper Association during its 136th annual meeting in San Francisco.

Postmaster General Louis DeJoy confirmed for virtual appearance at upcoming NNAF convention

The staff of USPS Postmaster General Louis DeJoy has confirmed his upcoming virtual appearance at the National Newspaper Association Foundation's upcoming Annual Convention & Trade Show.

Oh newspapers, how I love thee — let me count the ways

In a world growing more conscious of climate change, it is more important than ever to promote all the zero-waste aspects of your newspaper.

Our-Hometown Inc. shares tips to improve results in webinar, SEO for Newspapers

Our-Hometown Inc. CEO Matt Larson hosted Michael Cottam, SEO consultant for OzTech Inc., who explained several ways that newspaper staff can maximize traffic from networks and improve the newspaper’s ...

Promote gift subscriptions to grow circulation with sampling

Now is the time to start promoting gift subscriptions. People will start their holiday–to–buy lists in the coming months, so get in front of them now.

Kevin Slimp: Improving Ad Content & Design to Increase Revenue

2021 design trends and what we can do to make our ads more effective

People want news about their neighbors … and they want to access it anywhere

Now, eight years into ownership with his wife, Sandie McNulty, and their 15 employees, Robinson says it’s a good time to purchase a paper. “The world is changing,” he said.

Editor's note: 2021 publication schedule

Publishers’ Auxiliary, under the National Newspaper Association Foundation, will return to monthly printing in 2021.

Fight fake news by educating

Jefferson, Johnson, Nixon and now Trump, would follow the same pattern: deny that a solid news piece was truth, aim to discredit the news source and avoid accountability.

NNA welcomes 33 new members this year

Today, NNA’s 1,800+ member newspapers make it the largest national newspaper association. NNA has welcomed 33 members since the start of 2020.

Schools aren’t open, but ample school news remains

With a shelter-in-place in order for Californians until further notice (as of April 23), Sonoma County Local News Initiative’s staff of eight reporters has shifted to working remotely to cover virtual ...

News-Register uses TMC to share vital community messages

With Total Market Coverage (TMC), a newspaper can cover every household in a zip code. Amidst the coronavirus and COVID-19 “information overload,” News-Register Publisher Jeb Bladine ...