National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Circulation
NNA asks Postal Regulatory Commission to stop hammering newspapers with rate surcharges
May 10, 2023
National Newspaper Association Chair John M. Galer today asked the Postal Regulatory Commission to stop adding a 2% surcharge onto postage rate increases as part of its efforts to bring Periodicals mail ...
Create easily searchable content with SEO headlines
May 1, 2023
In simple terms, SEO helps your content be discovered easier by search engines, like Google. If the search engines cannot find you, then readers Googling to find a story with answers will also not find ...
Here are some ideas to increase your advertising dollars
May 1, 2023
It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”
Is there such a thing as ‘too local?’
May 1, 2023
Most newspapers have focus group meetings; some have them frequently, some perhaps once a year or even less. I remember one that left an impression of how disconnected an editor can be.
It is clear that USPS will be altered forever by 2023-24
May 1, 2023
It is hard to predict right now what further hurdles the Postal Service might throw at newspaper mailers. But it is possible to toss out some good guesses.
States build support for newspapers; how to tell your story
May 1, 2023
When local newspapers write about their problems, it might seem self-serving. But what if legislators in a state could read a comprehensive report about the newspapers in that state, including information ...
Changes are happening; be ready
Apr 1, 2023
The eDoc submission process includes confirmation that Move Update standards for address correction have been met and that the carrier route accuracy standard has been met for each address in the mailing.
Digital presence is vital in meeting the high expectations of a community
Apr 1, 2023
A newspaper that wants to be relevant today must have a robust website and utilize rather than demonize social media.
Gish Award nominations due April 15; The Canadian Record provides a great example
Apr 1, 2023
The second winners were the Ezzell family of The Canadian Record in the Texas Panhandle, a storied rural weekly that suspended publication in March after a planned sale fell through.
