Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Public notice resources

Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...

Register Now: Ryan Dohrn's Selling Value When Price Is the Advertisers' Only Focus

Feb 19, 2025

When price becomes the deciding factor on a sales call, we have messed up.

NNA Postal Committee questions MTAC regarding newspaper bundling

Feb 1, 2025

At the January 15 Mailers Technical Advisory Committee (MTAC) meeting in Washington, D.C. ...

Start Strong: 2025 ReveNEW Webinar January 16

Jan 16, 2025

Don’t miss this opportunity to inspire and energize sales, creative and editorial teams for success all year!

Mr. Popcorn Explains Points of View

Jan 14, 2025

“Teens want media literacy instruction included in their education. An overwhelming majority of teens (94%) say that schools should be required to teach media literacy.” Thus reports the 2024 ...

Brand loyalty is a powerful force

Jan 1, 2025

How can you deal with an advertiser who doesn’t consider your newspaper, because of a strong loyalty to another advertising choice?

Fuel the offense in pursuit of advertising revenue

Jan 1, 2025

Publishers typically enter a new year with a lengthy to-do list. Among the greatest challenges is growing revenue in the fractured media landscape.

Offer your advertisers many ways to reach potential customers

Jan 1, 2025

Paul Keane, editor and publisher of the Wayne County News in Waynesboro, Mississippi, has a reputation for creative and innovative thinking when it comes to newspaper advertising ideas. Whether it’s ...