National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. 

The cost to all citizens in a community when a newspaper closes

Jul 29, 2020

According to the study, “our main finding is that newspaper closures have a significantly adverse impact on municipal borrowing costs in the long run.”

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Polco partners with WNA to offer Wisconsin newspapers valuable readership data

Jun 1, 2020

Currently, the Polco and WNA partnership is on its 9th question and yields anywhere from 600-1,000 respondents. 

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News Guru: Print is still where the profits are

Feb 1, 2020

I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to millennials for North Dakota Newspaper Foundation and one to determine how community ...

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Annual readership survey confirms community newspaper readers are voters

Aug 29, 2019

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...

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Health of daily newspapers compared to non-daily papers

Apr 9, 2018

I’ve noticed a definite trend lately. It might be related to the increased number of industry activities I’m involved in these days, or perhaps it’s just one of those things that can’t ...

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Focus group feeds positive ideas into newspaper

Apr 9, 2018

Oooooo, I got my feelings hurt last fall. As hard as I tried to not dive deep into a pity party, I must admit, I was teetering on the edge.

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NNA survey: Newspapers still top choice for local news

Jun 12, 2017

People prefer newspapers for their local news over TV and the internet, according to a survey conducted for the National Newspaper Association.  

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Publisher confidence survey

Sep 28, 2016

The Annual Publisher Confidence Survey is available for participation from newspaper owners and executives. The Survey asks eleven questions that provide direct feedback from publishers on revenue, ...

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NNA survey: Small town residents depend on their community paper

Feb 3, 2014

Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association’s most recent newspaper readership ...

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